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Sending greeting cards to clients is an effective way for businesses to express appreciation, strengthen relationships, and build long-term connections with customers. A thoughtful gesture, like a greeting card, helps nurture the bonds that contribute to a company’s success and growth. While acquiring new clients is essential, retaining and maintaining strong relationships with existing customers is equally important for sustained business growth.

In addition to creating new marketing materials and promotional content to attract potential clients, businesses should also dedicate time to invest in their loyal customer base. A simple greeting card, whether physical or electronic, is a personal and friendly way to show your clients that you value them. Traditional greeting cards still hold significance, and sending them can help foster trust and goodwill, ensuring a lasting and positive relationship.

Greeting cards aren’t just for the holidays. Sending a thank-you card after closing a deal, congratulating clients on recent achievements, or acknowledging special occasions are all excellent opportunities to express gratitude and appreciation. By sending thoughtful greetings, you demonstrate that you care about their success and are invested in celebrating their milestones with them.

Sending greeting cards is also an effective practice for staying connected with your clients throughout the year, regardless of any specific holidays or events. It’s a simple yet meaningful way to show your clients that they are valued, helping to maintain a strong, ongoing relationship.

In sending business greeting cards to your clients, you need to consider three things - your reason, the design elements of the greeting card, and your message.

Bold color palettes, preferably with designs and colors that are the same as your branding adds a personalized touch to your business greeting cards. It just shows that the greeting card is personalized. Try to make your greeting card stand out from the other greeting cards that they will surely receive from their other clients or partners too.

The next challenge would be creating the message for your card. To be able to create a more meaningful greeting card it would be best to write it yourself. You are the one working with a client, the one who understands your history with them, both the good and the bad. Your message will be more sincere when it is created with these in mind rather than giving the task to someone who has no working relationship with your client.

Only say a message that you believe in and create a custom sentiment. It can be the gratitude that you would like to express after such a client provided you with such an opportunity or after giving you a chance to work again with them. Make your message more genuine.

Sending business greeting cards, as mentioned earlier, is not limited to the holidays alone. You can always send a greeting card as long as you feel like doing so.

However, most of the common practices that businesses do, is to send business greeting cards during Christmas, New Year, and Australia Day. It is always up to you to decide.

Electronic greeting cards can be sent three to five days earlier. With so many emails a business has to deal with daily, you are not certain how early or how late they would receive your greetings.

For traditional greetings cards sent through a mail service, it would be best to send them 2-3 weeks ahead of the occasion, especially for celebrations like Christmas and New Year. Businesses and clients are usually loaded with gifts and cards during these events so it is a smart idea to send one ahead to avoid the holiday rush.